SUBOVERLAND
Projects
SUBOVERLAND is located in Twin Falls, Idaho and specializes in building 4x4 Overland Vehicles using the Chevrolet Suburban platform. Founded in 2017, SUBOVERLAND quickly became a success and has over 200 of their vehicles on the road. Their mantra is Make it Simple, Make it Strong and Make it Work.
Web Design
We have been working with SUBOVERLAND since their founding and have seen the website evolve over the years. For the design of their website our goal was to ensure it was fully-functional & optimized to compel users to take the desired action. It was crucial that the website seamlessly guide consumers through the process of researching the product through text, video and photo and ultimately purchase a SUBOVERLAND. Bowman Media continues to work closely with SUBOVERLAND in order to optimize both traditional & digital strategies to strengthen brand awareness and to increase sales year after year.
Digital Strategy
SUBOVERLAND partnered with Bowman Media in order to improve their online presence, discover market opportunities and better understand consumers’ needs. Our challenge was to determine which social platforms to use & the ROI from each initiative. We decided to focus on Instagram, YouTube and Facebook. Each of these platforms has been a success and SUBOVERLAND achieved a great online presence. With almost 38,000 followers on Instagram, 12,000 subscribers on YouTube and over 4,000 followers on Facebook, SUBOVERLAND now feels confident that they are here to stay for years to come.
We created a captivating video ad for SUBOVERLAND that showcases their brand in a dynamic and engaging way. Explore our projects below to see more of our innovative work.